<p>Ben Pinnington, the founder of Polaris Media, writes for Splash today on the rise of generative engine optimisation. You are not the only one reading Splash for trusted industry insight. The AI tech giants and their large language models (LLMs) are placing increasing emphasis on established and respected trade media. This is because the world &#8230;</p> </p><p><p>https://splash247.com/surfs-up-how-ai-search-is-changing-the-tide-of-online-marketing/</p></p>